Marketing

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What is marketing and what it is good for Marketing is an activity directed toward understanding and maybe conquering the market. But which market? What is there to understand? Of course, there is a need to understand demand and supply. To understand demand, you may inquire about what the users or people want and what is most critical to them. Or better, you may try to understand who your potential users are. What kind of people are they? What are their roles? To understand supply means basically to understand your competitors. Understanding your competitors is beneficial for several reasons. Firstly, when you understand your competitors, you are able to say what it is that you do better than they do. If there's nothing you do better then they do, drop the project. You may then concentrate on that which you do really well, rather than trying to do something which somebody else already does pretty well. Secondly, you are able to explain your users what your added value really is, because the added value of your solution for a particular purpose is the basic value of your solution, minus the basic value of the best alternative. You should be able to tell what the best alternatives to your solution are, otherwise you're in a project not really knowing why. Maybe you're just having fun, but that's not what users are really interested in. To conquer your market means to provide the added value of your solution to people who can really make use of it. You can consider your solution as a resource. A resource which cannot be found is often practically equivalent to a resource which you do not have. That means that you have to make it as easy as possible for people to find your resource, and to decide if the resource does what they really want. Unfortunately, this question cannot be ultimately resolved until you really try the solution out. This is also one of the reasons why easy installation is of crucial importance. If the users already knew your product is what they want, they would take the pain to install your product even if the installation is difficult. Who writes about FreeMind on the web English Mind Mapper: Freemind, 07.01.2007, Opensoft Freemind 06.19.2007 (OpenSourceZoo - reviews of the best open source software to further awareness of the open source movement.) Open Source Mind Map Tool - Free Mind 03.30.2006 (resultsmatter.blogspot.com) Veranstaltungen > Seminar > Abgeschlossen (hkrott.iicm.edu), Sem2002 mindmaps (pdf) Freemind: an incredible thought organization tool., 28.07.2003 (iunknown.com) Seriously cool software package., 02.08.2003 (kennethhunt.com) Sometimes, I come across software I don't want to miss even after the shortest test drive., 22.08.2003 (hebig.org) Freemind, 14.07.04 (Soulsoup - blog) - Not available anymore Freemind, 31.07.04 (French blog entry) Can open source software free your mind?, 10.09.2004 (newsforge.com) Terrific Product Management Tool, 01.02.2005 (crawford.blogs.com) Improve Your Brainstorming Skills with FreeMind, 06.12.2005 (tivonsoftware.com/blog) Book Summaries using FreeMind, January 2006 (kuzzuk.net) James Abela ELT, February 2007 Idea Mapping Success Blog, March 2007 by Jamie Nast author of Idea Mapping and Idea Mapping Success website The Life Map 24 January 2007 (thesimpledollar.com) - (Additional Simple Dollar articles which tout Freemind) German Referate als Freemind-Map (Erfahrungsbericht), 07.02.2007 Arbeiten mit Freemind, Einführungs-Map (JPG), Seminar zu Freemind, 06.20.2007 Maps gestalten und weitergeben 01.26.2007 (Weblog Medienpraxis) Freemind: neue Version nimmt Konturen an 01.17.2007 (Weblog Medienpraxis) Freie Mindmapping Software: FreeMind, 24.02.2004 FreeMind, 14.04.2004 (German TV station SAT1) Advertisement According to Mark Twain, "Never pick a fight with a man who buys his ink by the barrel." Did you use FreeMind to make your thinking difficult to attack by writing your thoughts down, and reviewing them and criticizing later? According to some philosophers, all phenomena are manifestations of one thing only. But perhaps it is the other way around: all things have only one manifestation: FreeMind. We help you think clearly. FreeMind. We help you get articulated. FreeMind. Brain washing for the hard of thinking. FreeMind. Mind your steps. Freemind. FreeMind - when no one will think for you. FreeMind - just as you thought. FreeMind - Does exactly what it says in your Brain. FreeMind - When you absolutely must THINK. FreeMind - Think before you thunk. FreeMind - Thoughtless Software. Freemind - Don't think without it. Freemind - Thoughtful. Think free - FreeMind. Free Mind: Thoughts without Boundaries Freemind - Software that sets your mind free Freemind - Software to set your mind free Freemind - Enter a world of possibilities FreeMind competition and relatives The main alternatives to FreeMind are discussed at the main page. Some of these and others are further discussed here. See also: http://www.mind-mapping.org/ A very complete collection of mind mapping software avaliable. 3D Topicscape. A 3D mind mapping software. Microsoft OneNote. Well, that does not compete. It is surely more powerful in many areas, but essentialy weaker in the core area of organizing and information hiding. OpenMind 2 is a commercial closed source mindmapping application with strong focus on project management and its integration into Microsoft Office. It supports tasks, timings and combines them with dependencies. One of the main features is the use of multiple views including standard mind map one sided hierarchical top-down and left-right, time line, outline and Gantt-chart modes. Maps can be integrated into each other (sub maps) and templates can be defined. No need to say that this software only supports Microsoft Windows. Nelements KOS. 3D mind mapping software. ShadowPlan a PalmOS based software with some desktop component. Not really a graphical mind mapper, but helps to sort thoughts in form of to-do lists. Thinkgraph. Free, however, not free as in freedom, with a licence which is not even open source, not to mention GNU. And using FreeMind or Thinkgraph feels very different. With FreeMind you work much faster, but in Thinkgraph you have some different display options and the positioning of elements is more free (free also means that you have to do it, which makes it slower). VYM - View Your Mind. Vym is a GNU PGL licenced mind mapper running on Linux and Mac OS. VYM has not been reported to run on Microsoft Windows. VYM's main branches look more like in a mind manager than FreeMind. VYM stores data in XML. VYM claims to support images; it is not clear if better than FreeMind. VYM is implemented using C++ and QT toolkit. Main advantage of VYM is probably its speed. ABC FlowCharter by MicroGrafx and Microsoft Visio are considered to be good mind mapping tool by some people. Kdissert is a GPL mindmapper software with an emphasis on creating structured documents. There is a FreeMind file listing most competitors with links to screenshots, sites and very brief comments. Browse or download it. Feel free to update it and then change the link (I wanted to upload the file here, but it didn't work). Websites using FreeMind Applet http://mambo.mamboforge.net/RoadMap.html Start Simple Mind Map / Java Version Used For A Directory Book Summary for 'One Small Step Can Change Your Life' at Litemind