Marketing: Difference between revisions
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* [http://www.matchware.com/EN/products/openmind/default.htm '''OpenMind 2'''] is a commercial closed source mindmapping application with strong focus on project management and its integration into Microsoft Office. It supports tasks, timings and combines them with dependencies. One of the main features is the use of '''multiple views''' including [http://www.matchware.com/EN/images/om/d_om2_mindmap.gif '''standard mind map'''] one sided hierarchical top-down and left-right, [http://www.matchware.com/EN/images/om/d_om2_timeline.gif '''time line'''], outline and [http://www.matchware.com/EN/images/om/d_om2be_gantt.gif '''Gantt-chart'''] modes. Maps can be integrated into each other (sub maps) and templates can be defined. No need to say that this software only supports Microsoft Windows. | * [http://www.matchware.com/EN/products/openmind/default.htm '''OpenMind 2'''] is a commercial closed source mindmapping application with strong focus on project management and its integration into Microsoft Office. It supports tasks, timings and combines them with dependencies. One of the main features is the use of '''multiple views''' including [http://www.matchware.com/EN/images/om/d_om2_mindmap.gif '''standard mind map'''] one sided hierarchical top-down and left-right, [http://www.matchware.com/EN/images/om/d_om2_timeline.gif '''time line'''], outline and [http://www.matchware.com/EN/images/om/d_om2be_gantt.gif '''Gantt-chart'''] modes. Maps can be integrated into each other (sub maps) and templates can be defined. No need to say that this software only supports Microsoft Windows. | ||
* [http://www.nelements.org/ '''Nelements KOS''']. 3D mind mapping software. | * [http://www.nelements.org/ '''Nelements KOS''']. 3D mind mapping software. | ||
* [http://www.codejedi.com/ '''ShadowPlan''']. | * [http://www.codejedi.com/ '''ShadowPlan'''] a PalmOS based software with some desktop component. Not really a graphical mind mapper, but helps to sort thoughts in form of to-do lists. | ||
* [http://www.thinkgraph.com '''Thinkgraph''']. Free, however, not free as in freedom, with a licence which is not even open source, not to mention GNU. And using FreeMind or Thinkgraph feels very different. With FreeMind you work much faster, but in Thinkgraph you have some different display options and the positioning of elements is more free (free also means that you have to do it, which makes it slower). | * [http://www.thinkgraph.com '''Thinkgraph''']. Free, however, not free as in freedom, with a licence which is not even open source, not to mention GNU. And using FreeMind or Thinkgraph feels very different. With FreeMind you work much faster, but in Thinkgraph you have some different display options and the positioning of elements is more free (free also means that you have to do it, which makes it slower). | ||
<br> http://www.thinkgraph.com/icon/tgMain_topicmap_small.png | <br> http://www.thinkgraph.com/icon/tgMain_topicmap_small.png | ||
Revision as of 07:36, 20 July 2007
What is marketing and what it is good forMarketing is an activity directed toward understanding and maybe conquering the market. But which market? What is there to understand? Of course, there is a need to understand demand and supply. To understand demand, you may inquire about what the users or people want and what is most critical to them. Or better, you may try to understand who your potential users are. What kind of people are they? What are their roles? To understand supply means basically to understand your competitors. Understanding your competitors is beneficial for several reasons. Firstly, when you understand your competitors, you are able to say what it is that you do better than they do. If there's nothing you do better then they do, drop the project. You may then concentrate on that which you do really well, rather than trying to do something which somebody else already does pretty well. Secondly, you are able to explain your users what your added value really is, because the added value of your solution for a particular purpose is the basic value of your solution, minus the basic value of the best alternative. You should be able to tell what the best alternatives to your solution are, otherwise you're in a project not really knowing why. Maybe you're just having fun, but that's not what users are really interested in. To conquer your market means to provide the added value of your solution to people who can really make use of it. You can consider your solution as a resource. A resource which cannot be found is often practically equivalent to a resource which you do not have. That means that you have to make it as easy as possible for people to find your resource, and to decide if the resource does what they really want. Unfortunately, this question cannot be ultimately resolved until you really try the solution out. This is also one of the reasons why easy installation is of crucial importance. If the users already knew your product is what they want, they would take the pain to install your product even if the installation is difficult. Who writes about FreeMind on the webEnglish
German
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FreeMind competition and relativesThe main alternatives to FreeMind are discussed at the main page. Some of these and others are further discussed here. See also: http://www.mind-mapping.org/ A very complete collection of mind mapping software avaliable.
Websites using FreeMind Applet |
